How to rank higher on Google

How to rank higher on Google?

  1. Unlocking the power of keywords

  2. Create useful, reliable and user-centered content

  3. Structuring your content for readability

  4. Building a future-proof website

  5. Optimizing website performance

  6. Optimizing images for faster loading and indexing

  7. Crafting the perfect URL, maximizing SEO with keyword-rich slugs

  8. Optimizing your website's title and description for search engines and users

  9. Connecting with your audience

Unlocking the power of keywords

Keyword research is crucial for optimizing your website's search engine ranking. By understanding the keywords that your target audience uses to search for your products or services, you can create targeted content that aligns with their search queries. It is important to focus on one keyword per page, this will help you create more relevant and valuable content for your audience, and will also help search engine crawlers to better understand the content of your pages.

How to rank higher on Google?
KWFinder

Create useful, reliable and user-centered content

Optimizing your website's content is essential for improving its search engine ranking. This means providing informative and helpful content for visitors, while also incorporating targeted keywords naturally into the text. Google recommends creating useful, reliable, and user-centered content. It's important to read the article from Google about creating such a content and follow their guidelines for best practices.

How to rank higher on Google?
Google Search Central

Structuring your content for readability

Formatting your text is another crucial aspect of search engine optimization. The use of proper heading tags, such as H1, H2, H3, H4, H5, and H6, is important for helping search engines understand the content and structure of your page. These tags indicate the hierarchy of the information on the page and give search engines a better understanding of the main topics and subtopics covered. A useful tool for checking your heading structure is HTML Outliner, which can help you ensure that your formatting is correct and that your text is easy to read and understand for both search engines and human visitors.

How to rank higher on Google?
HTML Outliner

Building a future-proof website

Ensuring that your website is in compliance with the "HTML Living Standard" is an important step in optimizing your website for search engines. Proper use of HTML tags, such as using semantic formatting, is crucial for search engines to understand the content and structure of your website. By using the right tags, in the right order, and for the right purpose, search engines can more easily understand the context and meaning of the content, which can lead to better indexing and higher search engine rankings. Additionally, it will make your website more accessible for visually impaired users by providing them with more context about the content and its structure.

How to rank higher on Google?
Semantic HTML

Optimizing website performance

Website speed is a crucial factor for search engine optimization. Search engines prefer websites that load quickly and provide a smooth user experience. To improve the speed of your website, there are several actions you can take:

  1. Compress images and use optimal file formats to reduce their size

  2. Utilize a Content Delivery Network (CDN) to distribute your content to users from the nearest server

  3. Remove any unnecessary scripts and stylesheets from your website code

  4. Implement lazy loading, which only loads what is visible on the screen as the user scrolls down the page.

By taking these steps, you can improve your website's load time and provide a better user experience which will positively impact your search engine ranking. Use Google PageSpeed Insights to test website load speed and identify areas for improvement. Regularly check the results to stay aware of any issues.

How to rank higher on Google?
Google PageSpeed Insights

Optimizing images for faster loading and indexing

Images can slow down the loading time of a website, so it's important to optimize them in order to ensure a fast, seamless user experience. This includes compressing the images to reduce their file size, using the most appropriate file format for the type of image, providing appropriate alt text for accessibility and SEO purposes, and also naming the image filename with relevant keywords. By taking the time to properly optimize your images, you can help ensure that your website loads quickly and is accessible to all users.

How to rank higher on Google?
Storyblok, headless CMS

Crafting the perfect URL, maximizing SEO with keyword-rich slugs

The URL slug, also known as the URL path or URL tail, is the portion of a web page's URL that appears after the domain name. It is used to identify the specific content or page within a website and is typically composed of a string of characters and/or numbers.

Optimizing the URL slug is an important aspect of search engine optimization (SEO) as it helps to signal to search engines what the content of the page is about. This can be achieved by including the target keyword in the URL slug, as it makes it clear to search engines what the page is about and can improve the page's visibility in search results. Additionally, making the URL slug short, descriptive and user-friendly can also improve the click-through rate and user experience.

It's important to note that using too many keywords in the URL slug can actually harm your SEO, as it can be considered keyword stuffing by search engines. It's also important to make sure the URL is readable and easy for users to understand and remember, so they can come back later.

In summary, including the target keyword in the URL slug is an important aspect of SEO and can help to improve the visibility of a web page in search results. Additionally, making the URL slug short, descriptive and user-friendly can also improve the click-through rate and user experience.

How to rank higher on Google?
Storyblok, headless CMS

Optimizing your website's title and description for search engines and users

The meta title and meta description are HTML tags that provide a summary of the content of a web page. They are used by search engines to display a page's title and description in the search results and can greatly impact a page's click-through rate (CTR) from the SERP's.

Optimizing the meta title and meta description is an important aspect of search engine optimization (SEO) as it can help to improve a page's visibility in search results and increase its CTR. This can be achieved by including the target keyword in the meta title and meta description, as it makes it clear to search engines what the page is about and can improve the page's visibility in search results. Additionally, it's also important to make sure that the meta title and meta description are compelling, relevant and accurate to the content of the page.

The meta title should be concise, accurate and under 60 characters, while the meta description should be under 150-160 characters and persuasive, giving a user a reason to click on the link. It's important to note that including too many keywords in the meta title and meta description can actually harm your SEO, as it can be considered keyword stuffing by search engines.

You can use tools like Mangools SERP simulator which will show you how your title and description will look in SERP and also gives you suggestions on how to optimize them.

How to rank higher on Google?
SERP simulator

Connecting with your audience

Links to a website, also known as backlinks, can play a crucial role in improving its search engine rankings. Backlinks signal to search engines that other websites consider your site to be authoritative and valuable, which can increase your site's visibility and credibility in search results.

How to rank higher on Google?
LinkMiner

It's important to have a mix of both internal and external links on your site. Internal links, which link to other pages within your own website, can help to improve the user experience and keep visitors on your site for longer periods of time. External links, which link to other websites, can help to establish your site as a credible and valuable resource.

However, it's important to note that you should not pay for links or participate in link schemes, as this goes against Google's spam policy and can actually have the opposite effect. Search engines will penalize sites that engage in such practices.

Having a strong presence on social media can also play a role in search engine rankings. Social media can help to increase visibility and drive traffic to your website. It's important to make sure that your social media profiles are properly linked to your website, and that your website is mentioned on social media. This will help to build a strong connection between your social media presence and your website, which can help to improve your search engine rankings.

In summary, to improve your website's search engine ranking, you need to do keyword research, create useful and user-centered content, use a proper heading structure, follow website standards, optimize load speed, optimize images, optimize the URL slug, optimize the meta title and meta description, and build links and presence on social media. These are the most important factors that Google takes into account when ranking websites in search results.

For professional support in optimizing your website, please feel free to contact Straffe Sites.