Custom web development that keeps you moving

Need more than a standard theme or plugin? We build fast websites, smart forms and integrations around your actual process, with a technical setup that remains understandable and maintainable.

4.9/5 on Google26 reviews

Only custom code where it saves time or improves the customer experience.

We choose the simplest reliable solution, document the important choices and build without unnecessary layers between you and the code.

Technology chosen for a clear purpose

Custom development is valuable when it improves reliability, saves time or creates a better customer experience.

Integrations with your tools

APIs connect your website to inventory systems, CRMs, form platforms, or content management systems. We define what should happen when a system does not respond.

Features built around your process

Whether it is a calculator, an inquiry flow, or a search feature, each interaction is designed around how customers and staff actually work.

Maintainable code

Types, validation, tests and documentation keep the solution understandable, without a hidden dependency on one opaque plugin.

Web development from process to reliable operation

We define the feature, test difficult scenarios, and build in small steps. We also establish who manages the code and integrations after launch.

Clear boundaries for each feature

You get a clear definition of what a feature should do before we write code. We walk through your current process: who enters information, where does it go, and what result does the customer expect? An inquiry form might require a staff review before sending anything to the CRM. That decision shapes development more than the appearance of the form.

We document the required data, who can access it, and what stays outside the first version. We assess existing services for their capabilities and limits. A small integration may be enough, preventing a specific request from quietly turning into a complex platform.

Keep only the data you need

For a new feature, we establish which data it actually needs and when that data can be removed. An inquiry should not automatically leave complete customer records in several systems. We review the purpose of each field and agree on what gets sent to a connected service. You define retention requirements based on your business process and obligations; we translate those decisions into technical behavior.

Our tests include deletion. Does an inquiry disappear only from the screen, or also from active storage and connected systems? Backups may have a different retention period, which we document explicitly. We also check error logs for unnecessary personal data. That keeps a useful integration manageable when someone asks to correct or delete their information.

Integrations that handle failures

An integration should respond clearly when another system does not answer. We check the API documentation, access permissions, and available test environment before building the connection. We then establish which source is authoritative. If inventory can change in two places, for example, we need to know which system determines availability and when the website retrieves that information again.

We test missing data, expired access, and duplicate messages. Where retries are safe, we configure them; where they could create duplicate requests, we add protection first. You know which errors staff can handle and which need technical investigation. For sales processes, we coordinate this with the online store.

Small releases and focused tests

You can review the main feature before we build every variation. We start with a small working version using representative examples, anonymized where needed. For a calculator, that includes empty fields, invalid values, and rounding. For search, we check what visitors see when nothing is found. We test behavior, rather than only checking whether a button responds when clicked.

We separate testing from production and agree on the checks required for acceptance. The frontend gets appropriate fields, useful error messages, and as few unnecessary scripts as possible. For content-rich sites, an Astro website can provide the foundation; features that need a server get a separate, suitable setup.

Handoff with maintenance responsibilities

After delivery, you should know how the solution works and who can intervene. We document important data flows, settings, and external services. We grant access only where needed; secret keys do not belong in the browser or a shared design file. You get an explanation of what you can manage, such as copy or notification addresses, and what requires a technical change.

Before launch, we establish how to restore a previous code version and what that means for stored data. New API versions and changes to your business process may require later adjustments. Our website maintenance arrangements define which checks continue and how we review further work before carrying it out.

When does custom development fit?

Custom web development makes sense when standard software forces an awkward process, creates excessive manual work, or sends visitors to another tool unnecessarily. One well-built integration or inquiry flow may be enough. We ask for a specific example of the problem: which data are you retyping, which step fails, or which information must a customer currently piece together themselves?

We first define the data, failure scenarios, and management boundaries. Then we test the smallest working part with real examples, making expansion an informed decision. If an existing service or plugin is reliable enough, we prefer to use it. You do not need custom software for a problem that already has a good solution.

Work with real personality

Digital experiences that feel like the company behind them.

How we work together

Clear and personal: you always know what is happening, what I need from you and what the next step is.

  1. Initial conversation

    We discuss your business, your customers, the bottleneck and what the website or workflow needs to achieve.

  2. Choosing a direction

    You get a clear structure and visual direction, with choices I explain in plain language.

  3. Building and testing

    I do the build, share work in progress and check the content, speed, technical quality and mobile usability.

  4. Launch and follow-up

    After launch I stay available for maintenance, performance tracking, and targeted improvements.

No agency, but a senior team

Seppe, freelance web developer and founder of Straffe Sites

At Straffe Sites you work directly with the team. Seppe stays your dedicated point of contact and builds your website; the team supports him with commerce, code and photography where needed. Communication stays direct, and your questions never get lost between account managers.

  • 25+ years of experience
  • 1 point of contact
  • Honest advice without a sales pitch
  • Worldwide clients, delivered remotely

Frequently asked questions

Straightforward answers before you decide whether this service fits your business.

Which integrations can you build?

We can connect your website to CMS and CRM platforms, form builders, email services, inventory systems, and any other service with a usable API. We first check the documentation, access permissions, and error handling.

Do you also build complete web apps?

Yes, when the scope fits our expertise and capacity. For complex platforms, we’ll tell you honestly which extra expertise we would bring in.

Which technology do you use?

We often use Astro or another modern TypeScript stack, depending on the site's content, interactivity, and runtime requirements. The technology follows the task, not the other way around.

Can custom work be extended later?

We plan for that from the start. It does not mean abstracting everything, but it does mean keeping the data, interfaces and important decisions clear.

How do you handle errors and security?

We validate input, restrict access to sensitive data and test important user journeys. For production, we agree on monitoring and maintenance.

Terms

Technical terms from this page, explained briefly and linked to the full knowledge base.

Need a feature or integration built to fit?

Explain where your process gets stuck today. We’ll turn it into a focused, manageable technical solution.

Discuss your project