Straffe S!tes

A trainer with his own style, a small budget

Brian runs personal boxing training, group classes and corporate workouts in Antwerp 2140 — the postal code is part of his name. His brand is raw and direct: black-and-white photography, heavy typography and one bright red color driving everything.

His budget was limited, but the site couldn’t look like a generic template. It had to carry his style, present his classes clearly and convince new students, without the bill of a custom build.

“A small budget. Not a small site. You should feel Brian’s style the moment the page loads.”

Building on a budget without losing the brand

The technology supports the choice. It never tries to steal the show.

On a small budget, every recurring cost counts. That is why the site runs on Astro: static pages with no license fees, cheap to host and fast on a phone. The budget went into the brand and the class pages, not into maintenance.

  1. 01

    Brand first

    The site reuses Brian's own visual language: black-and-white atmosphere, bold headlines and the red accent exactly where the action is. No off-the-shelf template you see on a hundred sites.

  2. 02

    Every class its own route

    Personal training, group classes and team building each get their own page, written around that one visitor's question — just like the bigger projects.

  3. 03

    Static and light

    Static Astro pages on a CDN: the same technical foundation as our largest cases, scoped to respect a compact budget.

Measuring results with real data

Monthly PageSpeed scores and Plausible visitor data show the evolution. The card uses the latest measured month; the chart compares Performance and visitors.

Measurement data active

2 of 2 sources · PageSpeed monthly · Plausible monthly

PageSpeed

Mobile · September 2026
Performance
100
LCP
1.8 s
CLS
0.0

Plausible

Previous full month · September 2026
Visitors
400
Visits
441
Pageviews
1,834

Performance and traffic

Actual values per calendar month

Visitors are monthly totals from Plausible Analytics. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceVisitors
July 2025≈100 (estimated)160
August 2025≈100 (estimated)321
September 2025≈100 (estimated)541
October 2025≈100 (estimated)467
November 2025≈100 (estimated)453
December 2025≈100 (estimated)317
January 2026≈100 (estimated)500
February 2026≈100 (estimated)248
March 2026≈100 (estimated)521
April 2026≈100 (estimated)309
May 2026≈100 (estimated)419
June 2026≈100 (estimated)341
July 2026≈100 (estimated)275
August 2026100397
September 2026100400

Visitors are monthly totals from Plausible Analytics. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No made-up success percentages. The reporting combines fixed PageSpeed measurements with visitor data from Plausible Analytics and always compares the same periods.

A small budget, a site with character

  1. Light technical foundation

    Static Astro pages on a CDN. In September 2026, the homepage scored 100 on mobile PageSpeed, with an LCP of 1.8 seconds.

  2. Brand in every pixel

    Black-and-white imagery, heavy typography and a single red accent: the site feels like Brian's gym.

  3. Every class easy to find

    Personal training, group classes and team building each have their own route and story. In September 2026, Plausible counted 400 visitors on the site.

  4. Measurements are the next layer

    PageSpeed and visitor statistics each get a clear role in evaluating speed and reach.

Ready for a site with punch?

Tell us what you offer and who you want to reach. You get direct advice on structure, technology and how we measure the results afterward.

Discuss your project

Prefer email? seppe@straffesites.com