Straffe S!tes

A trainer with his own style, a small budget

Brian runs personal boxing training, group classes and corporate workouts in Antwerp 2140 — the postal code is part of his name. His brand is raw and direct: black-and-white photography, heavy typography and one bright red color driving everything.

His budget was limited, but the site could not be a discarded template. It had to carry his style, present his classes clearly and convince new students — without the bill of a custom build.

“A small budget. Not a small site. You should feel Brian’s style the moment the page loads.”

Building on a budget without losing the brand

The technology supports the choice. It never tries to steal the show.

  1. 01

    Brand first

    The site reuses Brian's own visual language: black-and-white atmosphere, bold headlines and the red accent exactly where the action is. No generic template you see on a hundred sites.

  2. 02

    Every class its own route

    Personal training, group classes and team building each get their own page, written around that one visitor's question — just like the bigger projects.

  3. 03

    Static and light

    Static Astro pages on a CDN: the same technical foundation as my largest cases, scoped to respect a compact budget.

Measuring results with real data

Daily PageSpeed measurements and Plausible visitor data show the evolution. The card uses the previous full month; the chart compares Performance and visitors.

Measurement data active

2 of 2 sources · PageSpeed daily · GSC monthly · Plausible monthly

PageSpeed

Mobile · Aug 31
Performance
100
LCP
1.4 s
CLS
0.0

Plausible

Previous full month · July 2026
Visitors
275
Visits
286
Pageviews
832

Performance and traffic

Actual values per calendar month

Visitors are monthly totals from Plausible Analytics. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.

Monthly values for Performance and traffic
MonthPerformanceVisitors
July 2025No measurement160
August 2025No measurement321
September 2025No measurement541
October 2025No measurement467
November 2025No measurement453
December 2025No measurement317
January 2026No measurement500
February 2026No measurement248
March 2026No measurement521
April 2026No measurement309
May 2026No measurement419
June 2026No measurement341
July 2026No measurement275
August 2026100No complete month

Visitors are monthly totals from Plausible Analytics. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.

No made-up success percentages. The reporting combines fixed PageSpeed measurements with visitor data from Plausible Analytics and always compares the same periods.

A small budget, a site with character

  1. Light technical foundation

    Static Astro pages on a CDN; daily measurements track mobile speed.

  2. Brand in every pixel

    Black-and-white imagery, heavy typography and a single red accent: the site feels like Brian's gym.

  3. Class types findable

    Personal training, group classes and team building each have their own route and story.

  4. Measurements are the next layer

    PageSpeed and visitor statistics each get a clear role in evaluating speed and reach.

Ready for a site with punch?

Tell me what you offer and who you want to reach. You get direct advice on structure, technology and how we measure the results afterwards.

Discuss your project

Prefer email? seppe@straffesites.com