A classic agency works in cycles of weeks: analysis, proposal, waiting, execution. Fair enough: people need time. The result is that improvements take long to land and a proposal sometimes ages before anyone executes it.
The agent breaks that waiting: a bounded set of tasks every day, every execution documented right away. What stays human is the judgment: reading search intent, testing claims, setting priorities during the periodic update. You get the speed of automation with the accountability of a team standing behind it — and one fixed point of contact in Seppe, instead of an anonymous dashboard at a tool company.
You do not have to guess what an agency or freelancer charges for that work: what SEO costs in 2026 lists market rates from five independent sources — from a €70 per hour Dutch freelance median to an average agency retainer of $3,209 per month.