The agent reads your search data and ships improvements on its own, with human review afterward. Proof: verhuurwinkel.nl, +218% organic clicks per day (February–June 2026, Search Console).
4.9/5 on Google26 reviewsThe agent works from your real search data, runs a bounded set of tasks every day and documents everything: what it did, why, and with what result. Human review happens afterward, through a traceable log and a periodic update.
An SEO AI agent is software that reads your search data, prepares an improvement for each page and ships it once the technical checks pass. Every change is logged and can be reverted within minutes.
That is more than a standalone SEO tool that reports: an AI agent does the work itself and records what it did. What it is not: a magic wand. The agent cannot conjure search volume where no demand exists, cannot promise first positions and cannot invent customer insight. That comes from you and from us, just like a big redesign or a brand strategy.
These services complement this one and help you choose the right approach for your project.
The broader approach: technology, content and measurement.
Other AI workflows beyond the SEO agent.
Getting cited in answers from ChatGPT and Google AI.
Updates, backups and technical follow-up.
Have one page audited and get a PDF report.
A bounded set of tasks each day, a measurement moment with final data each month. These are the fixed parts.
Search Console, PageSpeed and link data are read periodically. Measurement moments follow each other monthly, on final numbers.
The agent spots pages with impressions but few clicks, prepares an improvement and ships it on its own after verification.
Every task, decision and result sits in a traceable log. The agent flags regressions, so correcting course happens fast.
+218%
organic clicks per day on verhuurwinkel.nl: from an average of 28 in February–March to almost 90 in June 2026 (Google Search Console)
0.7 s
CrUX LCP p75 for Chrome users on verhuurwinkel.nl (September 17, 2026)
100/100
best mobile PageSpeed measurement on straffesites.com in September 2026 (LCP 1.4 s); the same agent workflow has been running here since August 2026
A real task the agent ran on our own site in late September 2026, from signal to log entry.
Our Dutch guide on what a website costs
Search Console, final data, July–September 2026
Old title · 68 characters
Wat kost een website laten maken? Marktprijzen 2026 — Straffe Sites
Too long to show in full in Google.
New title · 57 characters
Wat kost een website laten maken in 2026? — Straffe Sites
Fits in full in Google, with the year inside the question.
Checks before going live
Log entry
commit 648eab7 · September 30, 2026 · new title and meta description, with task, source and evidence in the matching issue
We only measure the effect on clicks after 30 days of final data. A shorter window does not give a reliable signal.
Three ways to keep up with your SEO. The difference is who executes, who reviews and what stays your job.
| What matters | Build your own agent | An SEO tool | Straffe Sites SEO AI agent |
|---|---|---|---|
| Who executes | You | You, based on its suggestions | The agent, within fixed checks |
| Who reviews | You | You | We do, afterward, with a log entry per change |
| Reverting | You build it yourself | By hand, change by change | Through version control, within minutes |
| What stays your job | Connections, permissions, tests and upkeep | Every change and every check | Knowing your offer and customers, weighing in at the update |
| Fits | Teams with time and technical skills in house | People with time to do the work themselves | Businesses that want the work done |
From the first connection to the monthly measurement moment: we walk through these six parts in a fixed order. The agent prepares and executes everything; people review afterward.
The agent works on your visibility in Google: titles, copy, internal links and technical SEO, guided by your search data. Part of that work also helps in answers from ChatGPT or Google AI, since they like to draw on well-structured pages with a clear answer up top.
Getting cited in AI answers on purpose is its own discipline, with its own sources and metrics: generative engine optimization. If that is your main goal, it calls for a separate approach. The SEO agent stays focused on your organic search results and measures them with final Search Console data.
A classic agency works in cycles of weeks: analysis, proposal, waiting, execution. Fair enough: people need time. The result is that improvements take long to land and a proposal sometimes ages before anyone executes it.
The agent breaks that waiting: a bounded set of tasks every day, every execution documented right away. What stays human is the judgment: reading search intent, testing claims, setting priorities during the periodic update. You get the speed of automation with the accountability of a team standing behind it — and one fixed point of contact in Seppe, instead of an anonymous dashboard at a tool company.
You do not have to guess what an agency or freelancer charges for that work: what SEO costs in 2026 lists market rates from eight sources — from a €70 per hour guide rate for a Dutch freelance SEO specialist to an average agency retainer of $3,209 per month.
The agent works exclusively with measurable sources: Google Search Console for clicks, impressions and positions, the PageSpeed API for load performance and field data from real visits, plus link and competitor data for context. Search Console numbers only become final after a few days, so the agent builds its monthly report on final data rather than fleeting daily numbers.
Those sources also set the limits. When the agent sees a page with many impressions but few clicks, that is a strong signal for a better title or answer structure. Why a searcher does not click through, no data source knows for certain; that takes the judgment of someone who knows your customers. Data steers, people weigh.
Deliberately no approval step before every publish: that is precisely the bottleneck that makes SEO projects slow. The guardrails sit after. Every change lands in version control and flows through an automated build pipeline to your live site, with checks that block a broken build before it publishes.
That way each change can be reverted within minutes, page by page or for the entire site. Everything the agent does sits in a traceable log with evidence: analyses, changes and verifications. During the periodic update, people review what went live and course-correct where needed. Reverting is not failure there, but a normal part of the workflow.
The service runs monthly cancelable, with no notice period or exit fee. When you stop, the workflow ends cleanly: access tokens are revoked and the agent stops working on your site.
What stays is yours: your website, the full version history of every change and all measurement data collected along the way, delivered in an exportable format. The subscriptions you run yourself, such as your LLM account, simply keep running in your name. You hire a workflow and an engine, not a prison.
This service fits small and medium-sized businesses with an existing website that already attracts organic visitors or can start doing so with focused work. You need to be comfortable letting an AI agent work on its own regularly — inside the guardrails, but without a signature under every change. If that is a bridge too far, classic SEO work with human follow-up is a better starting point.
A website without any search volume or a very small current offering gets little out of an agent, to be honest. In that case we will just tell you during a first conversation. If you mainly want AI assistants to cite your business, visibility in AI answers is a better first step. And for recurring tasks beyond visibility, there is broader AI automation.
Curious how the agent looks at your site? Let it audit one page for free. It follows the same method we use for clients, just without your Search Console data.
This takes about two to three minutes. Keep this tab open: the result appears here.
We cannot reach the analysis service right now. We keep trying, and your audit continues in the meantime.
Digital experiences that feel like the company behind them.
A rental store with twice the daily Google clicks it had at launch
Our own site as a running case: measured monthly, reported honestly
A premium site for practical AI agents under human control
Guitar lessons in Antwerp: page one for teacher Ben Boeckx
A boxing site with punch for personal trainer Brian, on a small budget
Beautiful and findable on a budget: Astro and custom bookings
A cinematic site for professional content creation and video production
A light portfolio site where prospects find the right video type
A sharp SaaS site that explains social recruitment and leads to a demo
A clear site for heat pumps and air conditioning, DIY to installation
One clear digital story for facility and industrial services
A warm school website for dual education, managed in Storyblok
A rotating selection of the reviews clients left on Google — Dutch reviews shown in English translation. An average of 4.9 out of 5 stars across 26 Google reviews (September 18, 2026).
Two years ago I started looking for someone who could help me with a website that scored well. In terms of approach, Seppe immediately made a good impression on me; he is patient (which I definitely need), professional, and transparent. You can always reach out to him with questions and he charges fair prices. Shortly after we first got in touch he launched a new website that I am very happy with, and he manages the SEO and SEA features to the best of his ability. As a proud ambassador of Straffe Sites, I look to the future with confidence!
Fast & perfect service.
A pleasant collaboration for 15 years now, with knowledge and skill at the center.
From the first connection to the monthly measurement. You always know what the agent does and why.
We connect Search Console, PageSpeed and your website to the agent and record the starting measurement.
The agent picks the pages with plenty of impressions but few clicks and ships the first improvements.
Titles, copy, internal links and technical fixes, with a log entry and the passed checks for every change.
A report on final Search Console data and a periodic update where we adjust course together.
At Straffe Sites you work directly with the team. Seppe stays your dedicated point of contact and builds your website; the team supports him with commerce, code and photography where needed. Communication stays direct, and your questions never get lost between account managers.
Straightforward answers before you decide whether this service fits your business.
Largely, yes. The agent automates the recurring SEO work: reading search data, finding pages with plenty of impressions but few clicks, improving titles, copy and internal links, and fixing technical issues. What you don't automate is the judgment about search intent, your offer and your customers. That stays human work, which is exactly why people review what the agent did afterward.
The agent gets write access inside a bounded environment and ships improvements on its own — that is exactly the point of the service. Every change lands in version control and builds through an automated pipeline to your live site. That way each change can be reverted within minutes, page by page or for the entire site.
Every run is documented: what was analyzed, changed and why, with verification and evidence. Human review happens afterward on what went live, through periodic updates and the traceable log. Mistakes get corrected or reverted, and because everything sits in version control, the previous state is always recoverable.
The agent runs on a server in Europe, behind a firewall and not publicly reachable. By default it works only with public website data and measurement sources such as Google Search Console and PageSpeed. Sensitive company information does not belong in the chat; API access is limited to what the agent needs for its tasks.
Three parts. A one-time setup: configuring measurement, connecting the data sources and a first round of improvements. A monthly fee for the agent, the locked-down server it runs on and its maintenance. And the subscriptions you take in your own name: an LLM subscription of your choice and, depending on your goals, an account for link and competitor data. That keeps you in control of spending. What this means for your site is something we discuss before the start.
No, the service is cancelable monthly. When you stop, access tokens are revoked and you keep your website, your full version history and all measurement data, delivered in an exportable format. No lock-in.
The full workflow runs on the reference case above: monthly measurements, content cycles and technical follow-up — good for +218% organic clicks per day (February–March to June 2026) and 1.11 million impressions between February and August 2026 (Search Console, final data). On our own site the same agent workflow has been running since August 2026, with a best mobile PageSpeed score of 100/100 in September 2026.
Technical terms from this page, explained briefly and linked to the full knowledge base.
software that uses an AI model to pursue a goal by choosing steps, gathering information, and acting through permitted tools within defined limits and under human oversight.
improving a website so search engines can find, understand, and show relevant pages to people making related searches.
three metrics that measure loading performance, interaction responsiveness, and visual stability: LCP, INP, and CLS.
a scheduler in operating systems that automatically runs tasks at preset times, such as a script every night or on the first day of each month.
collecting, checking, and interpreting data about website visits and actions to make informed improvements to performance and usability.
Tell us about your website and your goals. Seppe is your single point of contact and walks you through whether an SEO AI agent pays off for your situation — no sales pitch.
Discuss your project