Your own AI-agent for SEO

Your own AI agent measures your visibility and ships improvements on its own, with human review afterward. Proof: verhuurwinkel.nl, +218% organic clicks per day (February–June 2026, Search Console).

4.9/5 on Google26 reviews

No report that still needs someone to execute it. Just improvements that ship to your website.

The agent works from your real search data, runs a bounded set of tasks every day and documents everything: what it did, why, and with what result. Human review happens afterward, through a traceable log and a periodic update.

What the agent does every day

A bounded set of tasks each day, a measurement moment with final data each month. These are the fixed parts.

Measure from fixed sources

Search Console, PageSpeed and link data are read periodically. Measurement moments follow each other monthly, on final numbers.

Spot opportunities and execute

The agent spots pages with impressions but few clicks, prepares an improvement and ships it on its own after verification.

Everything logged and reversible

Every task, decision and result sits in a traceable log. The agent flags regressions, so correcting course happens fast.

Proven results

  • +218%

    organic clicks per day on verhuurwinkel.nl: from an average of 28 in February–March to almost 90 in June 2026 (Google Search Console)

  • 0.7 s

    CrUX LCP p75 for Chrome users on verhuurwinkel.nl (September 17, 2026)

  • 99/100

    Mobile PageSpeed on straffesites.com (LCP 1.9 s, September 17, 2026); the same agent workflow has been running here since August 2026

How the SEO AI agent works

From the first connection to the monthly measurement moment: we walk through these six parts in a fixed order. The agent prepares and executes everything; people review afterward.

What an SEO AI agent is and is not

An SEO AI agent is software that maintains your visibility as if someone checked it every day. It reads your search data, recognizes which page deserves attention, prepares an improvement and ships it once the technical checks pass. That is more than a standalone SEO tool that reports: the agent does the work and records what it did.

What it is not: a magic wand. The agent cannot conjure search volume where no demand exists, cannot promise first positions and cannot invent customer insight. That comes from you and from us. It is also no replacement for a big redesign or a brand strategy; that needs a person who thinks along with you.

The difference with an SEO agency

A classic agency works in cycles of weeks: analysis, proposal, waiting, execution. Fair enough: people need time. The result is that improvements take long to land and a proposal sometimes ages before anyone executes it.

The agent breaks that waiting: a bounded set of tasks every day, every execution documented right away. What stays human is the judgment: reading search intent, testing claims, setting priorities during the periodic update. You get the speed of automation with the accountability of a team standing behind it — and one fixed point of contact in Seppe, instead of an anonymous dashboard at a tool company.

You do not have to guess what an agency or freelancer charges for that work: what SEO costs in 2026 lists market rates from five independent sources — from a €70 per hour Dutch freelance median to an average agency retainer of $3,209 per month.

Which data the agent uses

The agent works exclusively with measurable sources: Google Search Console for clicks, impressions and positions, the PageSpeed API for load performance and field data from real visits, plus link and competitor data for context. Search Console numbers only become final after a few days, so the agent builds its monthly report on final data rather than fleeting daily numbers.

Those sources also set the limits. When the agent sees a page with many impressions but few clicks, that is a strong signal for a better title or answer structure. Why a searcher does not click through, no data source knows for certain; that takes the judgment of someone who knows your customers. Data steers, people weigh.

Control, versioning and reverting

Deliberately no approval step before every publish: that is precisely the bottleneck that makes SEO projects slow. The guardrails sit after. Every change lands in version control and flows through an automated build pipeline to your live site, with checks that block a broken build before it publishes.

That way each change can be reverted within minutes, page by page or for the entire site. Everything the agent does sits in a traceable log with evidence: analyses, changes and verifications. During the periodic update, people review what went live and course-correct where needed. Reverting is not failure there, but a normal part of the workflow.

Canceling and taking your data

The service runs monthly cancelable, with no notice period or exit fee. When you stop, the workflow ends cleanly: access tokens are revoked and the agent stops working on your site.

What stays is yours: your website, the full version history of every change and all measurement data collected along the way, delivered in an exportable format. The subscriptions you run yourself, such as your LLM account, simply keep running in your name. You hire a workflow and an engine, not a prison.

Who this service is for

This service fits small and medium-sized businesses with an existing website that already attracts organic visitors or can start doing so with focused work. You need to be comfortable letting an AI agent work on its own regularly — inside the guardrails, but without a signature under every change. If that is a bridge too far, classic SEO work with human follow-up is a better starting point.

A website without any search volume or a very small current offering gets little out of an agent, to be honest. In that case we will just tell you during a first conversation. If you mainly want AI assistants to cite your business, visibility in AI answers is a better first step. And for recurring tasks beyond visibility, there is broader AI automation.

Work with real personality

Digital experiences that feel like the company behind them.

What our clients say

A rotating selection of the reviews clients left on Google — Dutch reviews shown in English translation. An average of 4.9 out of 5 stars across 26 Google reviews (September 18, 2026).

5 out of 5 stars on Google

Two years ago I started looking for someone who could help me with a website that scored well. In terms of approach, Seppe immediately made a good impression on me; he is patient (which I definitely need), professional, and transparent. You can always reach out to him with questions and he charges fair prices. Shortly after we first got in touch he launched a new website that I am very happy with, and he manages the SEO and SEA features to the best of his ability. As a proud ambassador of Straffe Sites, I look to the future with confidence!

Ben BoeckxGoogle review
5 out of 5 stars on Google

Fast & perfect service.

Victor F. SakxGoogle review
5 out of 5 stars on Google

A pleasant collaboration for 15 years now, with knowledge and skill at the center.

Maarten De MeyerGoogle review

How we work together

Clear and personal: you always know what is happening, what we need from you and what the next step is.

  1. Initial conversation

    We discuss your business, your customers, the bottleneck and what the website or workflow needs to achieve.

  2. Choosing a direction

    You get a clear structure and visual direction, with choices we explain in plain language.

  3. Building and testing

    We do the build, share work in progress and check the content, speed, technical quality and mobile usability.

  4. Launch and follow-up

    After launch we stay available for maintenance, performance tracking, and targeted improvements.

No agency, but a senior team

Seppe, freelance web developer and founder of Straffe Sites

At Straffe Sites you work directly with the team. Seppe stays your dedicated point of contact and builds your website; the team supports him with commerce, code and photography where needed. Communication stays direct, and your questions never get lost between account managers.

  • 25+ years of experience
  • 1 point of contact
  • Honest advice without a sales pitch
  • Worldwide clients, delivered remotely

Frequently asked questions

Straightforward answers before you decide whether this service fits your business.

Does the agent just get write access to my website?

The agent gets write access inside a bounded environment and ships improvements on its own — that is exactly the point of the service. Every change lands in version control and builds through an automated pipeline to your live site. That way each change can be reverted within minutes, page by page or for the entire site.

What happens when the agent makes a mistake?

Every run is documented: what was analyzed, changed and why, with verification and evidence. Human review happens afterward on what went live, through periodic updates and the traceable log. Mistakes get corrected or reverted, and because everything sits in version control, the previous state is always recoverable.

Where does my data live and who can access it?

The agent runs on a server in Europe, behind a firewall and not publicly reachable. By default it works only with public website data and measurement sources such as Google Search Console and PageSpeed. Sensitive company information does not belong in the chat; API access is limited to what the agent needs for its tasks.

Which subscriptions do I need myself?

The service works with an LLM subscription of your choice and, depending on your goals, an account for link and competitor data. You take those subscriptions in your own name, so you always stay in control of spending. Which variant fits is something we discuss before the start.

Am I locked in for a long time?

No, the service is cancelable monthly. When you stop, access tokens are revoked and you keep your website, your full version history and all measurement data, delivered in an exportable format. No lock-in.

Where is this already running?

The full workflow runs on the reference case above: monthly measurements, content cycles and technical follow-up — good for +218% organic clicks per day (February–March to June 2026) and 1.11 million impressions between February and August 2026 (Search Console, final data). On our own site the same agent workflow has been running since August 2026, with monthly verified mobile PageSpeed scores of 98/100.

Terms

Technical terms from this page, explained briefly and linked to the full knowledge base.

Who is keeping your visibility in check?

Tell us about your website and your goals. Seppe is your single point of contact and walks you through whether an SEO AI agent pays off for your situation — no sales pitch.

Discuss your project