Straffe S!tes

Three audiences, one brand, no confusion

ZET is an HVAC specialist based in Diepenbeek with more than 45 years of experience in installation and maintenance. The company sells and installs air conditioning, heating, plumbing and ventilation systems for renovations and new construction. It serves homeowners, DIY enthusiasts and professionals. Self-installers can find complete kits in the online store at zet-shop.be and get specialist advice in the Diepenbeek showroom.

Each audience arrives with a different question. The site needed to direct everyone to the right destination within two clicks: a service, the online store or a quote.

“Someone looking for a heat pump is not necessarily looking for self-installation instructions, and vice versa.”

A clear path for every service and audience

Technology helps people choose. It doesn’t try to take center stage.

  1. 01

    Find the right service quickly

    Air conditioning, heating, plumbing, ventilation, installation and maintenance each have a page with information tailored to the audience.

  2. 02

    A dedicated path for self-installers

    The self-installation guidance links clearly to the online store at zet-shop.be, so visitors immediately know where to go.

  3. 03

    Share incentive updates quickly

    SvelteKit and Storyblok let the ZET team publish news, promotions and incentive information themselves, which matters in a market that changes monthly.

Measuring the result with real data

Daily PageSpeed and final Search Console data show how performance changes over time. The summary card uses the previous full month; the chart compares Performance scores with organic clicks.

One source active

1 of 2 sources · PageSpeed daily · GSC monthly

PageSpeed

Mobile · Aug 30
Performance
71
LCP
8.3 s
CLS
0.0

Google Search Console

Organic search
Clicks
—
CTR
—
Impressions × 1,000
—

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.

Monthly values for Performance and traffic
MonthPerformanceClicks
August 202671.667No complete month

Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

An HVAC website that moves with the market

  1. Light technical foundation

    Statically generated pages deployed with SvelteKit and Vercel keep the site fast for visitors looking for an HVAC solution.

  2. A page for every service

    Visitors find the right service without being routed through the online store or pages intended for another audience.

  3. Incentive and promotion updates go live immediately

    News about heat pump incentives and promotions goes live the same day.

  4. Measurements are the next layer

    PageSpeed and GSC have separate roles in assessing speed and organic reach.

Ready to give each audience a clear path?

Tell me which audiences you serve and what each one needs. I’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com