AI automation for the dull work, with control

AI automation for recurring knowledge work, website management and research: we build focused workflows. Each project starts with one clear task, limited access and human approval for critical steps.

4.9/5 on Google26 reviews

No autonomous black box. Just a controlled workflow that gives you time back.

You can see which sources, tools and rules the agent uses. Publishing, payments and customer communication always require explicit human approval.

Where AI can help a small business

We look for recurring tasks that have clear examples and keep getting pushed aside by more urgent work.

Research and preparation

Collect sources, summarize differences and prepare a briefing. A person verifies the facts and makes the decision.

Content and website checks

Prepare drafts, check links and metadata or compare pages without publishing anything automatically.

Organizing internal information

Structure documents and input, flag missing information and suggest the next step within agreed rules.

AI automation from first task to managed workflow

We choose a recurring task, test it with familiar examples, and set access and review rules. AI prepares the work; people decide what happens next.

What an AI agent can and cannot do

An AI agent can collect information from approved sources, organize text, and prepare a next step using connected tools. Examples include a draft briefing based on documents or an overview of missing information on your website. This is useful when inputs are worded differently each time but you can still describe what a good result looks like.

A convincing answer is not necessarily correct. The agent can miss information, misread a source, or reach the wrong conclusion. We design tasks around verifiable output, with source references and clear notices when information is missing. Advice, customer promises, and final decisions remain human responsibilities. We do not build a system with unrestricted authority to act for your business.

Keep source material current

An AI workflow can summarize an outdated manual just as convincingly as the correct version. We define which documents count as sources and who keeps them current before setting up the workflow. Sources get an identifiable version or revision date, and we exclude old copies where possible. When information conflicts, the workflow shows the difference and asks for review instead of choosing a company policy itself.

We also agree on what happens when a document is replaced or deleted. Derived summaries and stored search data need to reflect that change. During a pilot, we check that revised source material appears in the next output and that deleted information stays out. Your team can trace an incorrect answer back to its source and make a focused correction.

Limit access and keep people in control

We give a workflow access only to the data and tools needed for the agreed task. An agent checking content does not need the ability to make payments. Where reading is enough, writing stays disabled. Before setup, we discuss which information is sensitive and where processing may take place: locally or with a chosen external provider.

Publishing, payments, and customer communication require explicit human approval. We define who gives that approval and how the completed action is checked. Stopping when permissions are missing or input is unclear is intended behavior, not a restriction for the agent to bypass. For necessary integrations with your existing systems, we also test what happens when a service is unavailable.

Test against clear review criteria

An initial pilot shows whether AI automation supports your work in practice. We choose examples your team recognizes, including incomplete input and exceptions. We use non-sensitive or controlled data and define what makes a result acceptable before starting. For a summary, that might mean every conclusion refers to a source and missing information remains clearly visible.

We compare the output with what a person would produce and include the review effort in our assessment. A quick first draft is not useful if someone has to rewrite everything afterward. We set limits on tool usage, record actions, and test stop conditions. Only after human review do we discuss expanding the pilot.

Keep the workflow understandable

During handoff, we practice with the people who will use the workflow. You see what input it needs, where drafts appear, and how to accept or reject a proposal. We explain how to stop the task and who handles alerts. Your team should understand what happens without having to manage the technical setup itself.

After rollout, examples from actual work remain necessary to assess quality. If a source, model, or integration changes, we test again before applying the update. Conventional workflow automation handles fixed steps; the AI step only handles the interpretation needed. Human review and correction effort continue to count when we assess whether the process remains useful.

Start with the right task

Not every recurring task needs an AI agent. A form with fixed rules or a straightforward data integration often works more reliably with conventional software. AI is more useful when language, variation, and interpretation are involved, such as organizing documents or preparing a research overview. We look for a defined process with clear examples and someone who can assess the output.

This fits small businesses that want support for knowledge work without handing over decisions. If the process itself is unclear, we describe it together first. Automation does not fix unclear agreements. If your main goal is that customers find you through search engines and AI assistants, you need visibility in AI answers rather than automation. If you have a generated design rather than a recurring task, that is a different assignment: turning an AI design into a working website.

The most developed example of such a recurring task is our own SEO AI agent: it measures your visibility daily, finds opportunities in your real search data and ships improvements, with human review afterwards. What that recurring work costs at a freelancer or agency is laid out with independent figures in what SEO costs in 2026.

Work with real personality

Digital experiences that feel like the company behind them.

What our clients say

A rotating selection of the reviews clients left on Google and Trustpilot — Dutch reviews shown in English translation.

An average of 4.9 out of 5 stars across 26 Google reviews (September 18, 2026).

5 out of 5 stars on Trustpilot

Working with Seppe is truly pleasant and professional. He is fast, highly skilled, and knows exactly what you need.

Juliette AartsTrustpilot review
5 out of 5 stars on Trustpilot

First and foremost, Seppe is a wonderful person to work with. But he also knows exactly what he is talking about and is not only a good web designer — he also understands the marketing principles that make a website convert. The fact that he truly makes time to listen and exchange ideas makes him a very valuable partner to work with.

Margot De VosTrustpilot review
5 out of 5 stars on Trustpilot

An incredibly kind person. He has already solved quite a few problems for us and always does so with a smile. A big thumbs up for Seppe.

Kris DaemTrustpilot review

How we work together

Clear and personal: you always know what is happening, what I need from you and what the next step is.

  1. Initial conversation

    We discuss your business, your customers, the bottleneck and what the website or workflow needs to achieve.

  2. Choosing a direction

    You get a clear structure and visual direction, with choices I explain in plain language.

  3. Building and testing

    I do the build, share work in progress and check the content, speed, technical quality and mobile usability.

  4. Launch and follow-up

    After launch I stay available for maintenance, performance tracking, and targeted improvements.

No agency, but a senior team

Seppe, freelance web developer and founder of Straffe Sites

At Straffe Sites you work directly with the team. Seppe stays your dedicated point of contact and builds your website; the team supports him with commerce, code and photography where needed. Communication stays direct, and your questions never get lost between account managers.

  • 25+ years of experience
  • 1 point of contact
  • Honest advice without a sales pitch
  • Worldwide clients, delivered remotely

Frequently asked questions

Straightforward answers before you decide whether this service fits your business.

Do I need to automate many processes at once?

No. You learn more from one tightly scoped workflow than from a large system with broad access. It is easier to test, measure and stop safely.

Can AI run locally on my own computer?

Yes, when the hardware and model suit the task. Local processing gives you more control over data, but it is not automatically the best option for every job.

Can an AI agent make mistakes?

Yes. That is why we restrict its sources and tools, validate its input and output and require human approval for critical actions.

Can you connect AI to my website or CMS?

Yes, when the system provides a usable API or MCP connection. The agent receives only the permissions required for that specific workflow.

What does an AI & automation project cost?

That depends on the task, the systems involved, the sensitivity of the data and the level of control you need. We use the initial conversation to determine whether AI is the right solution at all.

Terms

Technical terms from this page, explained briefly and linked to the full knowledge base.

Which recurring task keeps getting left undone?

Tell us which recurring work takes up your time. We’ll explain what AI can handle, what conventional software does better and where human control should remain.

Discuss your project