Straffe S!tes

Seizing your chance starts with understanding

CLW Antwerpen is an autonomous center for dual education, with locations in Borgerhout and Merksem. Students combine two days of training at school with three days of real experience in a workplace. Anyone considering enrolling wants to know above all which programs exist, what dual learning actually means and how enrollment works.

The website had to answer those questions warmly and clearly: carry the center’s branding, make every program easy to find, and give the school team the room to manage content themselves.

“Grab your new chance — you had to feel that message on every page, without drowning in education jargon.”

One clear path from doubt to enrollment

Technology helps people choose. It doesn’t try to take center stage.

  1. 01

    Branding as the foundation

    The center's identity — colors, typography and tone — runs through every page, so the site feels like the school itself.

  2. 02

    Every program at a glance

    The program structure of the second and third grade and the seventh year gets a clear layout, so every student quickly finds their own track.

  3. 03

    Self-managed in Storyblok

    The school team updates texts, programs and images themselves in Storyblok, without technical knowledge or a developer in between.

Measuring the result with real data

Monthly PageSpeed and final Search Console data show how performance changes over time. The summary card uses the latest measured month; the chart compares Performance scores with organic clicks.

Measurement data active

2 of 2 sources · PageSpeed monthly · GSC monthly

PageSpeed

Mobile · Sep 2
Performance
96
LCP
2.7 s
CLS
0.0

Google Search Console

August 2026 · through Aug 30
Clicks
552
CTR
7.6%
Impressions × 1,000
7

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the best mobile PageSpeed measurement of that month; once a second month is available, it becomes a trend line.

Monthly values for Performance and traffic
MonthPerformanceClicks
May 2025No measurement519
June 2025No measurement576
July 2025No measurement335
August 2025No measurement590
September 2025No measurement850
October 2025No measurement504
November 2025No measurement526
December 2025No measurement411
January 2026No measurement540
February 2026No measurement382
March 2026No measurement480
April 2026No measurement418
May 2026No measurement471
June 2026No measurement645
July 2026No measurement280
August 2026No measurement552 (through Aug 30)
September 202696No complete month

Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the best mobile PageSpeed measurement of that month; once a second month is available, it becomes a trend line.

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

A warm site that invites students to enroll

  1. Light technical foundation

    A fast, lightweight frontend that shows pages smoothly, even on a phone during an open-house visit.

  2. Programs structured by grade

    Every track — from the second dual grade to the seventh year aimed at entering the job market — has its own findable place.

  3. Content in their own hands

    Storyblok lets the school team adjust seasonal information, programs and appointments themselves, publishing whenever it suits them.

  4. Measurements are the next layer

    PageSpeed and GSC have separate roles in assessing speed and organic reach.

Ready for a site that tells your story?

Tell me what your visitors need to know up front. You'll get straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com