Custom e-commerce websites that make ordering easy

Custom e-commerce websites built around your assortment and your work process: from clear categories to payment and follow-up, without forcing your business into a standard template.

4.9/5 on Google26 reviews

Not more features. A shorter route from product to order.

You get an online store that loads fast, builds trust, and connects to how you actually manage products, inventory, inquiries, and customers.

What makes a small online store strong?

The technology must support your assortment while staying simple enough to work with every day.

Categories that help customers choose

Products, filters, and variants get a logical place. Customers understand the difference and reach the right offer faster.

A reliable order flow

Cart, forms, payment, and confirmation feel like one process and are thoroughly tested on mobile.

Integrations that save work

Where useful, we connect inventory, accounting, email, or other systems. Every integration gets clear error handling and checks.

Your online store from catalog to order follow-up

We organize products, test ordering and payments, and set up daily management. The platform follows your sales process, not the other way around.

Products customers can compare

We start with your catalog and the way customers choose. Which features determine a purchase, which variants belong together, and what information is missing from product pages? We work through several different products before importing the rest. That shows us early whether the structure handles exceptions, such as an item available in multiple sizes.

Categories and filters get a clear purpose. We connect product images, delivery information, and descriptions to that structure and decide which pages should be available to search engines. Not every filter combination needs its own search result. For e-commerce SEO, we prefer useful category pages over dozens of nearly identical addresses that add little for customers.

Ordering and payments without loose ends

We test the complete order, from product selection to confirmation. A working payment button is not enough: a declined payment, abandoned session, or customer returning to the shopping cart must also produce an understandable result. We choose payment methods and a payment provider around your customers, platform, and available integrations.

In the test environment, we check how the payment status reaches the order. Returning to a thank-you page is not the only evidence we use to confirm payment. Duplicate provider messages must not trigger duplicate order processing either. We define which confirmations reach the customer and your team, so you know what happens when a payment is still pending.

Customer data and privacy at checkout

We provide places for clear delivery, return, and contact information so customers can find it while choosing and ordering. You supply the terms and policies suited to your business and target markets, with legal review where needed. We translate the approved content into pages, links, and the agreed behavior of forms throughout the store.

We identify which personal data the order process collects and which external services receive it. That lets us discuss technical settings and access specifically. We test any consent and tracking features against the agreed behavior. This is technical implementation, not legal advice or a guarantee that your business complies with every rule; legal assessment remains a separate responsibility.

Product management and integrations

Your team needs to manage products and orders without correcting the same information in several places. We determine which system is authoritative for inventory, product information, and order status. Then we review the available APIs and how changes should move between your online store and business software. An example order often makes those decisions clearer than a long feature list.

We test what happens when an integration temporarily fails or an item is missing. Errors need to be visible and recoverable without duplicate entries. Your team practices updating products and following orders in the dashboard. For required custom integrations, we define who reviews errors and which tasks remain manual.

Custom build or an existing platform?

For a manageable catalog and a standard checkout, a proven SaaS platform is often the fastest choice. Custom work becomes interesting when products are chosen, rented, or requested differently than a conventional online store expects. A complex online store needs clear process decisions before additional features.

Think of product bundles, rental periods, quote requests, specialized filters, or integrations with your business software. We compare options on total workload, not just the cost of the first month. Include administration, dependencies, and future changes when evaluating the choice.

For more context on what determines the work involved, read about the cost of an e-commerce website.

Launch with visibility into real orders

Before launch, we walk through representative orders with your team. We check variants, delivery details, payment status, and confirmation emails, including situations where something goes wrong. The first steps of order follow-up matter too: you need to see what arrived and what still needs attention. We agree on when the new store can accept orders and who is available then.

After launch, platform updates, integrations, and payment settings still need attention. We can handle that technical follow-up through website maintenance, with clear agreements on checks and alerts. New product categories or sales rules become targeted changes. We test their effect on existing orders before extending the sales process.

Work with real personality

Digital experiences that feel like the company behind them.

What our clients say

A rotating selection of the reviews clients left on Google — Dutch reviews shown in English translation. An average of 4.9 out of 5 stars across 26 Google reviews (September 18, 2026).

5 out of 5 stars on Google

Two years ago I started looking for someone who could help me with a website that scored well. In terms of approach, Seppe immediately made a good impression on me; he is patient (which I definitely need), professional, and transparent. You can always reach out to him with questions and he charges fair prices. Shortly after we first got in touch he launched a new website that I am very happy with, and he manages the SEO and SEA features to the best of his ability. As a proud ambassador of Straffe Sites, I look to the future with confidence!

Ben BoeckxGoogle review
5 out of 5 stars on Google

Fast & perfect service.

Victor F. SakxGoogle review
5 out of 5 stars on Google

A pleasant collaboration for 15 years now, with knowledge and skill at the center.

Maarten De MeyerGoogle review

How we work together

Clear and personal: you always know what is happening, what I need from you and what the next step is.

  1. Initial conversation

    We discuss your business, your customers, the bottleneck and what the website or workflow needs to achieve.

  2. Choosing a direction

    You get a clear structure and visual direction, with choices I explain in plain language.

  3. Building and testing

    I do the build, share work in progress and check the content, speed, technical quality and mobile usability.

  4. Launch and follow-up

    After launch I stay available for maintenance, performance tracking, and targeted improvements.

No agency, but a senior team

Seppe, freelance web developer and founder of Straffe Sites

At Straffe Sites you work directly with the team. Seppe stays your dedicated point of contact and builds your website; the team supports him with commerce, code and photography where needed. Communication stays direct, and your questions never get lost between account managers.

  • 25+ years of experience
  • 1 point of contact
  • Honest advice without a sales pitch
  • Worldwide clients, delivered remotely

Frequently asked questions

Straightforward answers before you decide whether this service fits your business.

Which e-commerce platform do you use?

That depends on your assortment, checkout, management, and integrations. We don’t pick one platform up front; we advise what your team can manage and what technically fits your sales process.

Can my store be connected to accounting or inventory?

Often, yes. We first check which APIs are available and which data must be leading. Then we build the smallest reliable integration with logging and clear error messages.

Is the online store suitable for mobile?

Yes. Product selection, filters, forms, cart, and checkout are designed mobile-first and tested on several screen widths.

Do you also help with e-commerce SEO?

Yes. Categories, products, metadata, internal links, structured data, and loading speed are included from the structure up. Not every filter automatically gets an indexable URL.

Can I manage products and content myself?

Yes. We set up management around your daily work: products, images, categories, stock texts, and landing pages without unnecessary fields.

What does a custom online store cost?

That mainly depends on your assortment, order process, and integrations. After an intake you get a proposal with clear phases and boundaries.

Terms

Technical terms from this page, explained briefly and linked to the full knowledge base.

Ready for an online store that sells?

Tell us how customers choose and order today. We’ll make clear where a standard platform is enough and where custom work truly makes a difference.

Discuss your project