Straffe S!tes

Heavy visual work, light website

New Impact is an Antwerp video production company, founded in 1988. The team makes commercials, corporate films, animations and employer branding videos, and also advises clients on media and advertising. In 2025, fellow production company Zidis acquired New Impact; the website remains at newimpact.be.

A video-heavy portfolio still needs to load quickly. The challenge was to present cinematic work in Dutch, English and French without sacrificing speed or clarity.

“A production company is judged by what it shows, not by how long visitors wait for it to load.”

A multilingual portfolio that lets the work shine

Technology helps people choose. It doesn’t try to take center stage.

The site runs on Astro, with Storyblok as the CMS. Astro delivers light, static pages, so the videos get the attention instead of the loading time. In Storyblok, each language lives in its own folder, such as fr/ for French. That way the team publishes new work itself, without a developer.

  1. 01

    Explore services and projects quickly

    Video production and media consulting each have a dedicated page, while the portfolio organizes projects by category.

  2. 02

    Three languages, separate routes

    Dutch, English and French visitors each get their own route, without duplicate design work.

  3. 03

    Publishing without a developer

    The team adds new projects to the portfolio in every language without waiting for a developer.

Measuring the result with real data

Monthly PageSpeed scores and Plausible Analytics visitor stats show how the site evolves. The summary card uses the latest measured month; the chart compares Performance scores with unique visitors.

Measurement data active

2 of 2 sources · PageSpeed monthly · Plausible monthly

PageSpeed

Mobile · September 2026
Performance
100
LCP
1.2 s
CLS
0.0

Plausible

Previous full month · September 2026
Visitors
211
Visits
259
Pageviews
446

Performance and traffic

Actual values per calendar month

Visitors are monthly totals from Plausible Analytics. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceVisitors
March 2025≈100 (estimated)226
April 2025≈100 (estimated)311
May 2025≈100 (estimated)206
June 2025≈100 (estimated)199
July 2025≈100 (estimated)164
August 2025≈100 (estimated)236
September 2025≈100 (estimated)261
October 2025≈100 (estimated)384
November 2025≈100 (estimated)403
December 2025≈100 (estimated)331
January 2026≈100 (estimated)490
February 2026≈100 (estimated)228
March 2026≈100 (estimated)263
April 2026≈100 (estimated)205
May 2026≈100 (estimated)241
June 2026≈100 (estimated)223
July 2026≈100 (estimated)246
August 2026100277
September 2026100211

Visitors are monthly totals from Plausible Analytics. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No invented success percentages. The reporting combines consistent PageSpeed measurements with monthly Plausible Analytics visitor stats and compares like-for-like periods.

A portfolio that does the work justice

  1. Light technical foundation

    Static pages built with Astro and deployed on Vercel. Portfolio videos show a poster image first and only load once they scroll into view.

  2. Projects organized by category

    Prospects can quickly see what the team produces and which styles it offers. In September 2026, the homepage scored 100 in mobile PageSpeed, with an LCP of 1.2 seconds.

  3. Multilingual without duplicate work

    New projects appear in every language from a single content structure. In September 2026, Plausible counted 211 visitors on the site.

  4. Measurements are the next layer

    PageSpeed tracks speed and Plausible tracks visits. We will add Search Console once access is in place.

Ready for a portfolio that loads fast?

Tell us what you make and who it is for. We’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com