A technical product, explained clearly
For sympl I built a marketing website that explains social media recruitment to HR and technical decision-makers, then guides them toward a demo.
4.9/5 on Google26 reviews
A technical product for two kinds of decision-makers
sympl is a growth-stage recruitment marketing company. Its software lets HR teams and recruiters create campaigns on Facebook and Instagram, screen candidates and track results without a marketing background. Companies looking to fill specific roles can use targeted ads to reach people who are not actively applying instead of relying only on traditional job boards.
The site needed to explain the product clearly to both HR managers and technical decision-makers, then lead visitors toward a demo request.
“A SaaS site doesn’t need to explain everything. It needs to show the right visitor why a demo is worth their time.”
A SaaS site built around one goal
Technology helps people choose. It doesn’t try to take center stage.
- 01
Two levels of explanation
The site explains what the product does for HR, then covers the technical details for visitors who want to dig deeper.
- 02
A clear route to the demo
Every page ends with a clear next step toward a demo request, without aggressive pop-ups.
- 03
Campaign updates without a release
SvelteKit and Storyblok give the marketing team editorial freedom, while Google Tag Manager lets them adjust tracking themselves.
Measuring the result with real data
Daily PageSpeed and final Search Console data show how performance changes over time. The summary card uses the previous full month; the chart compares Performance scores with organic clicks.
Measurement setup ready
0 of 2 sources · PageSpeed daily · GSC monthly
PageSpeed
Technical performance- Performance
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- LCP
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- CLS
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Google Search Console
Organic search- Clicks
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- CTR
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- Impressions × 1,000
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Performance and traffic
Actual values per calendar month
No source measurements available yet.
The chart appears as soon as a real source measurement is available.
No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.
A marketing site that grows with every campaign
Light technical foundation
Statically generated with SvelteKit and deployed through Vercel and a CDN on every release.
Product explained on two levels
HR managers and technical decision-makers can each find the detail they need.
Campaign pages without development work
The marketing team can add landing pages as the campaign program grows.
Measurements are the next layer
PageSpeed and GSC have separate roles in assessing speed and organic reach.
Ready for a site that brings in demo requests?
Tell me what your product does and who it is for. I’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.
Discuss your projectPrefer email? seppe@straffesites.com