Straffe S!tes

A small budget, high expectations

Marthe and Lauranne from Figur, a women’s health practice, were looking for someone to build a beautiful, easily findable website at an affordable price. The goal was clear: get the maximum out of the site at minimal cost, without compromising on quality or search visibility.

The website had to stay lean, without too many bells and whistles. But it did need a custom-built appointment system, connected to the calendars the practice already used: Crossuite for most treatments and Calendly for some specialists.

Every euro had to deliver something visible: a page that loads before you can blink, information women are actually searching for, and a booking flow that creates no extra work for the practice afterwards.

“A limited budget doesn’t have to mean a limited-looking website. The right technology gets the maximum out of every euro.”

Smart technology, no unnecessary luxury

Technology helps people choose. It doesn’t try to take center stage.

  1. 01

    Maximum out of a small budget

    Astro serves fast, static pages without expensive subscriptions or licenses; reusable building blocks keep building and maintenance affordable.

  2. 02

    A booking flow of their own

    A custom appointment picker guides every visitor through category and treatment to the right calendar: Crossuite for most treatments, Calendly for some specialists.

  3. 03

    Findable without frills

    Storyblok as an easily managed CMS lets Marthe and Lauranne update articles and treatments themselves, while the SEO foundation carries every new piece of content along in the growth.

Measuring the result with real data

Daily PageSpeed and final Search Console data show how performance changes over time. The summary card uses the previous full month; the chart compares Performance scores with organic clicks.

Measurement data active

2 of 2 sources · PageSpeed daily · GSC monthly

PageSpeed

Mobile · Aug 30
Performance
100
LCP
1.4 s
CLS
0.0

Google Search Console

Previous full month · July 2026
Clicks
1,076
CTR
4.9%
Impressions × 1,000
22

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.

Monthly values for Performance and traffic
MonthPerformanceClicks
September 2025No measurement1,192
October 2025No measurement1,284
November 2025No measurement1,136
December 2025No measurement1,059
January 2026No measurement1,353
February 2026No measurement1,138
March 2026No measurement1,240
April 2026No measurement1,109
May 2026No measurement1,087
June 2026No measurement1,192
July 2026No measurement1,076
August 202699No complete month

Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

Lean, fast and affordable — with numbers to prove it

  1. Light technical foundation

    Astro renders the pages as static HTML: cheap to host, fast to load, and free of unnecessary client-side code.

  2. Appointments without detours

    The custom appointment picker sends every visitor straight to the right Crossuite or Calendly calendar, with the same calm look as the rest of the site.

  3. Findable in Google

    Treatments and articles about women’s health rank for real search queries; the panel below shows the organic growth exactly as Google records it.

  4. Measurements are the next layer

    PageSpeed and GSC have separate roles in assessing speed and organic reach.

Beautiful and findable for every budget?

Tell me what your practice or business needs to be found for. I’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com