Straffe S!tes

Beautiful, findable and still affordable

Marthe and Lauranne from Figur were looking for someone to build a beautiful website that people can find, at an affordable price. The result is a lean site on Astro and Storyblok. A custom booking system sends visitors to Crossuite or, for some specialists, to Calendly.

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4.9/5 on Google26 reviews

A small budget, high expectations

Figur is a women’s health practice. Marthe and Lauranne had a clear goal: get the most out of the site at minimal cost. Quality and search visibility could not suffer for it.

The website had to stay lean, without extra features nobody needs. But it did need a custom-built appointment system. That system had to connect to the calendars the practice already used: Crossuite for most treatments and Calendly for some specialists.

Every euro had to deliver something visible. Think of fast pages, information women are searching for, and a booking flow that creates no extra work for the practice.

“A limited budget doesn’t have to mean a limited-looking website. The right technology gets the maximum out of every euro.”

Smart technology, no unnecessary luxury

Technology helps people choose. It doesn’t try to take center stage.

For a practice on a small budget, every fixed cost counts. That is why the site runs on Astro: static pages that cost nothing in license fees and little to host. The content lives in Storyblok as the CMS, so Marthe and Lauranne update treatments and articles themselves, without a developer.

  1. 01

    Maximum out of a small budget

    Astro serves fast, static pages without expensive subscriptions or licenses; reusable building blocks keep building and maintenance affordable.

  2. 02

    A booking flow of their own

    One custom appointment picker guides every visitor through category and treatment to the right calendar. Crossuite handles most treatments, Calendly some specialists. That puts two booking systems behind one button.

  3. 03

    Visible in Google without frills

    Storyblok keeps the content easy to manage. Every new article or treatment page builds on the same SEO foundation.

Measuring the result with real data

Monthly PageSpeed and final Search Console data show how performance changes over time. The summary card uses the latest measured month; the chart compares Performance scores with organic clicks.

Measurement data active

2 of 2 sources · PageSpeed monthly · GSC monthly

PageSpeed

Mobile · September 2026
Performance
100
LCP
1.8 s
CLS
0.0

Google Search Console

Previous full month · September 2026
Clicks
1,074
CTR
4.3%
Impressions × 1,000
25

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceClicks
May 2025≈100 (estimated)1,139
June 2025≈100 (estimated)1,115
July 2025≈100 (estimated)1,050
August 2025≈100 (estimated)1,108
September 2025≈100 (estimated)1,192
October 2025≈100 (estimated)1,284
November 2025≈100 (estimated)1,136
December 2025≈100 (estimated)1,059
January 2026≈100 (estimated)1,353
February 2026≈100 (estimated)1,138
March 2026≈100 (estimated)1,240
April 2026≈100 (estimated)1,109
May 2026≈100 (estimated)1,087
June 2026≈100 (estimated)1,192
July 2026≈100 (estimated)1,076
August 20261001,105
September 20261001,074

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

Lean, fast and affordable — with numbers to prove it

  1. Light technical foundation

    Astro renders the pages as static HTML: cheap to host, fast to load, and free of unnecessary client-side code.

  2. Appointments without detours

    The custom appointment picker sends every visitor straight to the right Crossuite or Calendly calendar. It has the same calm look as the rest of the site.

  3. Found in Google

    Treatments and articles about women’s health bring in more than 1,000 clicks from Google every month: 1,074 in September 2026, and between 1,050 and 1,353 a month since May 2025. The panel above shows that steady level.

  4. Measurements are the next layer

    PageSpeed tracks speed, Search Console tracks reach in Google. We follow both every month.

Beautiful and easy to find on any budget?

Tell us what your practice or business needs to be found for. We’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com