Beautiful, findable and still affordable
Marthe and Lauranne from Figur were looking for someone to build a beautiful, findable website at an affordable price. The result: a lean Astro and Storyblok site with a custom-built booking system, connected to Crossuite and, for some specialists, Calendly.
4.9/5 on Google26 reviews
A small budget, high expectations
Marthe and Lauranne from Figur, a women’s health practice, were looking for someone to build a beautiful, easily findable website at an affordable price. The goal was clear: get the maximum out of the site at minimal cost, without compromising on quality or search visibility.
The website had to stay lean, without too many bells and whistles. But it did need a custom-built appointment system, connected to the calendars the practice already used: Crossuite for most treatments and Calendly for some specialists.
Every euro had to deliver something visible: a page that loads before you can blink, information women are actually searching for, and a booking flow that creates no extra work for the practice afterwards.
“A limited budget doesn’t have to mean a limited-looking website. The right technology gets the maximum out of every euro.”
Smart technology, no unnecessary luxury
Technology helps people choose. It doesn’t try to take center stage.
- 01
Maximum out of a small budget
Astro serves fast, static pages without expensive subscriptions or licenses; reusable building blocks keep building and maintenance affordable.
- 02
A booking flow of their own
A custom appointment picker guides every visitor through category and treatment to the right calendar: Crossuite for most treatments, Calendly for some specialists.
- 03
Findable without frills
Storyblok as an easily managed CMS lets Marthe and Lauranne update articles and treatments themselves, while the SEO foundation carries every new piece of content along in the growth.
Measuring the result with real data
Monthly PageSpeed and final Search Console data show how performance changes over time. The summary card uses the latest measured month; the chart compares Performance scores with organic clicks.
Measurement data active
2 of 2 sources · PageSpeed monthly · GSC monthly
PageSpeed
Mobile · Sep 17- Performance
- 97
- LCP
- 2.3 s
- CLS
- 0.0
Google Search Console
August 2026 · through Aug 30- Clicks
- 1,056
- CTR
- 4.5%
- Impressions × 1,000
- 24
Performance and traffic
Actual values per calendar month
Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).
| Month | Performance | Clicks |
|---|---|---|
| May 2025 | ≈99.5 (estimated) | 1,139 |
| June 2025 | ≈99.5 (estimated) | 1,115 |
| July 2025 | ≈99.5 (estimated) | 1,050 |
| August 2025 | ≈99.5 (estimated) | 1,108 |
| September 2025 | ≈99.5 (estimated) | 1,192 |
| October 2025 | ≈99.5 (estimated) | 1,284 |
| November 2025 | ≈99.5 (estimated) | 1,136 |
| December 2025 | ≈99.5 (estimated) | 1,059 |
| January 2026 | ≈99.5 (estimated) | 1,353 |
| February 2026 | ≈99.5 (estimated) | 1,138 |
| March 2026 | ≈99.5 (estimated) | 1,240 |
| April 2026 | ≈99.5 (estimated) | 1,109 |
| May 2026 | ≈99.5 (estimated) | 1,087 |
| June 2026 | ≈99.5 (estimated) | 1,192 |
| July 2026 | ≈99.5 (estimated) | 1,076 |
| August 2026 | 100 | 1,056 (through Aug 30) |
| September 2026 | 99 | No complete month |
Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).
No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.
Lean, fast and affordable — with numbers to prove it
Light technical foundation
Astro renders the pages as static HTML: cheap to host, fast to load, and free of unnecessary client-side code.
Appointments without detours
The custom appointment picker sends every visitor straight to the right Crossuite or Calendly calendar, with the same calm look as the rest of the site.
Findable in Google
Treatments and articles about women’s health rank for real search queries; the panel below shows the organic growth exactly as Google records it.
Measurements are the next layer
PageSpeed and GSC have separate roles in assessing speed and organic reach.
Beautiful and findable for every budget?
Tell me what your practice or business needs to be found for. I’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.
Discuss your projectPrefer email? seppe@straffesites.com