Straffe S!tes

One guitar teacher in a city full of music schools

Ben Boeckx has been teaching private, duo and group guitar lessons in Antwerp and Wilrijk for years, from beginners to advanced players. But anyone searching for guitar lessons in Antwerp mostly finds large music schools and lesson platforms — not the personal lessons of an independent teacher.

So the website was never meant to be a lesson site with course packages. It had to rank for local searches like private guitar lessons. It had to present the private, duo and group lessons clearly and guide visitors to a free introduction. And it had to do that in two languages, because many international families in Antwerp search in English.

Every result claim has to be verifiable too. The numbers in this case come from final Search Console data that we store every month, starting in April 2025.

“Whoever searches for guitar lessons in Antwerp decides on page one of Google — that is where the teacher needs to be.”

Search intent, lesson formats and language as structure

Technology helps people choose. It doesn’t try to take center stage.

The site is an Astro website with its own page for every search, lesson format and language. With structured data, Google knows who the teacher is, which lessons he offers and how students rate them.

  1. 01

    Search intents as pages

    Every real search gets its own route. The homepage answers guitar lessons in Antwerp and private lessons. Learning to play guitar, beginners, children, adults and electric guitar each have a page that answers one question.

  2. 02

    Bilingual with separate routes

    Dutch pages live at the root, English pages under /en, connected through hreflang. A search for guitar lessons in Antwerp lands just as well as a Dutch one — without letting the homepage speak two languages at once.

  3. 03

    Technology that stays out of the way

    Static Astro pages on a CDN score 100/100 on mobile Performance in every month we have measured. LocalBusiness and review schema pass Ben’s visible Google review score to the search engine.

Measuring the result with real data

Monthly PageSpeed and final Search Console data show how performance changes over time. The summary card uses the latest measured month; the chart compares Performance scores with organic clicks.

Measurement data active

2 of 2 sources · PageSpeed monthly · GSC monthly

PageSpeed

Mobile · September 2026
Performance
100
LCP
0.9 s
CLS
0.0

Google Search Console

Previous full month · September 2026
Clicks
133
CTR
0.8%
Impressions × 1,000
16

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceClicks
May 2025≈100 (estimated)94
June 2025≈100 (estimated)93
July 2025≈100 (estimated)80
August 2025≈100 (estimated)114
September 2025≈100 (estimated)129
October 2025≈100 (estimated)123
November 2025≈100 (estimated)119
December 2025≈100 (estimated)129
January 2026≈100 (estimated)157
February 2026≈100 (estimated)125
March 2026≈100 (estimated)113
April 2026≈100 (estimated)85
May 2026≈100 (estimated)105
June 2026≈100 (estimated)118
July 2026≈100 (estimated)98
August 2026100137
September 2026100133

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

A guitar teacher people find locally, measured honestly

  1. Light technical foundation

    Static Astro pages served from a CDN. In September 2026 the homepage scored 100 on mobile PageSpeed, with an LCP of 0.9 seconds.

  2. Page one in Antwerp

    Snapshot on October 15, 2026, searching Google on desktop from Antwerp: the site ranks second for “gitaarles Antwerpen” and “gitaarles Wilrijk,” and first for the name Ben Boeckx.

  3. More than double the visibility

    From June to August 2026 the site drew more than twice as many impressions as a year earlier: 48,610 versus 22,487. Clicks grew too, from 287 to 353. From April 2025 through September 2026 the site logged 1,995 clicks on 176,351 impressions (final Search Console data).

  4. Measurements are the next layer

    PageSpeed tracks speed, Search Console tracks reach in Google. In September 2026 the site earned 133 clicks from 16,293 impressions. We follow that trend every month.

Ready for more students?

Tell us what you teach and where you want to be found. We’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com