Straffe S!tes

One guitar teacher in a city full of music schools

Ben Boeckx has been teaching private, duo and group guitar lessons in Antwerp and Wilrijk for years, from beginners to advanced players. But anyone searching for guitar lessons in Antwerp mostly finds large music schools and lesson platforms — not the personal lessons of an independent teacher.

So the website was never meant to be a lesson site with course packages. It had to be a place that gets found: ranking for local searches like guitar lessons and private guitar lessons, presenting the private, duo and group lessons clearly, and guiding visitors to a free introduction. And it had to do that bilingually, because Antwerp has many international families searching for guitar lessons in English.

Every result claim has to be verifiable too: Search Console only keeps final data for a limited window, so the numbers in this case run from April 2025 — the full period Google can still prove today.

“Whoever searches for guitar lessons in Antwerp decides on page one of Google — that is where the teacher needs to be.”

Search intent, lesson formats and language as structure

Technology helps people choose. It doesn’t try to take center stage.

  1. 01

    Search intents as pages

    Every real search gets its own route: guitar lessons in Antwerp and private lessons on the homepage, learning to play guitar, beginners, children, adults and electric guitar as dedicated pages that each answer exactly one question.

  2. 02

    Bilingual with separate routes

    Dutch pages live at the root, English pages under /en, connected through hreflang. A search for guitar lessons in Antwerp lands just as well as a Dutch one — without letting the homepage speak two languages at once.

  3. 03

    Technology that stays out of the way

    Static Astro pages on a CDN, measured monthly at 100/100 mobile Performance, with LocalBusiness and review schema that also passes Ben's visible Google review score to the search engine.

Measuring the result with real data

Monthly PageSpeed and final Search Console data show how performance changes over time. The summary card uses the latest measured month; the chart compares Performance scores with organic clicks.

Measurement data active

2 of 2 sources · PageSpeed monthly · GSC monthly

PageSpeed

Mobile · Sep 12
Performance
99
LCP
2.0 s
CLS
0.0

Google Search Console

August 2026 · through Aug 30
Clicks
134
CTR
0.6%
Impressions × 1,000
21

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceClicks
May 2025≈100 (estimated)94
June 2025≈100 (estimated)93
July 2025≈100 (estimated)80
August 2025≈100 (estimated)114
September 2025≈100 (estimated)129
October 2025≈100 (estimated)123
November 2025≈100 (estimated)119
December 2025≈100 (estimated)129
January 2026≈100 (estimated)157
February 2026≈100 (estimated)125
March 2026≈100 (estimated)113
April 2026≈100 (estimated)85
May 2026≈100 (estimated)105
June 2026≈100 (estimated)118
July 2026≈100 (estimated)98
August 2026100134 (through Aug 30)
September 2026100No complete month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

A locally findable guitar teacher, measured honestly

  1. Light technical foundation

    Static Astro pages served from a CDN; monthly measurements consistently sit at 100/100 mobile Performance.

  2. Page one in Antwerp

    Gitaarles Wilrijk ranks at the very top, gitaarles and gitaarlessen Antwerpen on page one, and the name Ben Boeckx at position one.

  3. More than double the visibility

    From June to August 2026 the site drew more than twice as many impressions as a year earlier: 45,421 versus 22,487. Clicks grew along, from 287 to 343 in the same period. For as far back as Google keeps final data, the site counts 1,852 clicks on 156,869 impressions since April 2025.

  4. Measurements are the next layer

    PageSpeed and GSC have separate roles in assessing speed and organic reach.

Ready for more students?

Tell me what you teach and where you want to be found. I'll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com