Straffe S!tes

The blacksmith who measures his own knives

Every client hears that results must be measured honestly. Our own site should hold itself to the same standard: no flattering numbers on a sales page, but a measurement layer that reports monthly and that anyone can verify.

This site was fully rebuilt in 2026 as a static Astro site with content in Git and no CMS. A build checks every change. The pages focus on what clients search for, from website development to Core Web Vitals. As new projects keep coming in, we want that growth to show up in the numbers too.

“If you promise results, you must be able to show your own. Even when they are still modest.”

The same measuring stick as our clients

The technology supports the choice. It never tries to steal the show.

  1. 01

    Measure monthly

    We measure PageSpeed and Search Console the same way every month. We only add Search Console numbers once Google finalizes them after the month closes.

  2. 02

    Content in Git

    Every page, glossary term and blog post lives as MDX in the repo. Changes pass contract tests before going live — no CMS accidentally breaking things.

  3. 03

    Visible honesty

    The panel below shows the same data as our client cases: actual monthly values, no cherry-picked periods.

Measuring results with real data

Monthly PageSpeed and final Search Console data show the evolution. The card uses the latest measured month; the chart compares Performance and organic clicks.

Measurement data active

2 of 2 sources · PageSpeed monthly · GSC monthly

PageSpeed

Mobile · September 2026
Performance
100
LCP
1.4 s
CLS
0.0

Google Search Console

Previous full month · September 2026
Clicks
100
CTR
0.1%
Impressions × 1,000
116

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceClicks
May 2025≈100 (estimated)343
June 2025≈100 (estimated)310
July 2025≈100 (estimated)259
August 2025≈100 (estimated)180
September 2025≈100 (estimated)171
October 2025≈100 (estimated)146
November 2025≈100 (estimated)100
December 2025≈100 (estimated)68
January 2026≈100 (estimated)67
February 2026≈100 (estimated)88
March 2026≈100 (estimated)67
April 2026≈100 (estimated)50
May 2026≈100 (estimated)51
June 2026≈100 (estimated)57
July 2026≈100 (estimated)41
August 202610054
September 2026100100

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No made-up success percentages. The reporting combines fixed PageSpeed measurements with final Search Console data and always compares the same periods.

A site we measure honestly every month

  1. Light technical foundation

    Static Astro pages on a CDN; monthly measurements track mobile speed.

  2. What the panel shows

    We didn't pick flattering numbers. In May 2025 the site got 343 clicks a month from Google; by July 2026 that was down to 41. In September 2026 it was back to 100, and the homepage scored 100 on mobile in PageSpeed.

  3. Every change verified

    Contract tests and build checks verify SEO, structure and speed before anything goes live.

  4. Measurements are the next layer

    PageSpeed and GSC each get a clear role in evaluating speed and organic reach — for ourselves too.

Ready to grow yourself?

Tell us what you sell and where you want to be found. You get direct advice on structure, technology and how we measure the results afterward.

Discuss your project

Prefer email? seppe@straffesites.com