The blacksmith who measures his own knives

Every client hears that results must be measured honestly. Our own site should hold itself to the same standard: no flattering numbers on a sales page, but a measurement layer that reports monthly and that anyone can verify.

This site was fully rebuilt in 2026 as a static Astro site with content in Git: no CMS, no runtime dependencies, just fast pages and a build that verifies every change. As new projects keep coming in, that growth deserves to show up in the numbers too.

“If you promise results, you must be able to show your own. Even when they are still modest.”

The same measuring stick as our clients

The technology supports the choice. It never tries to steal the show.

  1. 01

    Measure monthly

    PageSpeed and Search Console are tracked with fixed measurements every month; Search Console data is only backfilled with final numbers after the month closes.

  2. 02

    Content in Git

    Every page, glossary term and blog post lives as MDX in the repo. Changes pass contract tests before going live — no CMS accidentally breaking things.

  3. 03

    Visible honesty

    The panel below shows the same data as our client cases: actual monthly values, no cherry-picked periods.

Measuring results with real data

Monthly PageSpeed and final Search Console data show the evolution. The card uses the latest measured month; the chart compares Performance and organic clicks.

Measurement data active

2 of 2 sources · PageSpeed monthly · GSC monthly

PageSpeed

Mobile · Sep 17
Performance
99
LCP
1.9 s
CLS
0.0

Google Search Console

August 2026 · through Aug 30
Clicks
48
CTR
0.0%
Impressions × 1,000
106

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceClicks
May 2025≈100 (estimated)343
June 2025≈100 (estimated)310
July 2025≈100 (estimated)259
August 2025≈100 (estimated)180
September 2025≈100 (estimated)171
October 2025≈100 (estimated)146
November 2025≈100 (estimated)100
December 2025≈100 (estimated)68
January 2026≈100 (estimated)67
February 2026≈100 (estimated)88
March 2026≈100 (estimated)67
April 2026≈100 (estimated)50
May 2026≈100 (estimated)51
June 2026≈100 (estimated)57
July 2026≈100 (estimated)41
August 202610048 (through Aug 30)
September 2026100No complete month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No made-up success percentages. The reporting combines fixed PageSpeed measurements with final Search Console data and always compares the same periods.

A site that grows with the ambitions

  1. Light technical foundation

    Static Astro pages on a CDN; monthly measurements track mobile speed.

  2. Dutch search intents

    Landing pages, glossary terms and blogs built around what customers actually search for.

  3. Every change verified

    Contract tests and build checks guard SEO, structure and speed on every push to main.

  4. Measurements are the next layer

    PageSpeed and GSC each get a clear role in evaluating speed and organic reach — for ourselves too.

Ready to grow yourself?

Tell me what you sell and where you want to be found. You get direct advice on structure, technology and how we measure the results afterwards.

Discuss your project

Prefer email? seppe@straffesites.com