Straffe S!tes

Many video types, many goals, one convincing portfolio

Roulez Roulez is a video production company based in Schoten that helps businesses tell their story through online video. It produces event recap videos, video testimonials, vlogs, corporate films, drone footage and instructional videos. Each production has a purpose, whether that is generating leads, recruiting or training.

The website needed to make that range easy to navigate. Rather than mix everything together, the structure gives each video type a clear path to relevant examples and a conversation with the team.

“A video that achieves nothing is expensive. The site has to show which type of video fits each goal.”

A portfolio where the work speaks for itself

Technology helps people choose. It doesn’t try to take center stage.

  1. 01

    Find the right format quickly

    Event recap videos, testimonials, corporate films, drone videos and instructional videos each have a page explaining what the format is designed to achieve.

  2. 02

    Let the work speak

    The portfolio groups projects by category, so prospects can view previous work that matches their own brief.

  3. 03

    Content that grows with the team

    SvelteKit and Storyblok let the team add projects to the portfolio and publish blog posts without technical expertise.

Measuring the result with real data

Daily PageSpeed and final Search Console data show how performance changes over time. The summary card uses the previous full month; the chart compares Performance scores with organic clicks.

Measurement setup ready

0 of 2 sources · PageSpeed daily · GSC monthly

PageSpeed

Technical performance
Performance
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LCP
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CLS
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Google Search Console

Organic search
Clicks
—
CTR
—
Impressions × 1,000
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Performance and traffic

Actual values per calendar month

No source measurements available yet.

The chart appears as soon as a real source measurement is available.

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

A portfolio that grows with every production

  1. Light technical foundation

    Statically generated pages deployed with SvelteKit and Vercel, with as little client-side code as possible.

  2. A page for every video type

    Prospects can move from the format they need to a relevant example, then contact the team.

  3. Publishing without a developer

    New projects and video marketing tips can go live without waiting for a developer.

  4. Measurements are the next layer

    PageSpeed and GSC have separate roles in assessing speed and organic reach.

Ready for work that convinces?

Tell me what you make or sell. I’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com