Headless rental, built for speed
Verhuurwinkel.nl is a headless e-commerce platform: Astro serves static HTML via the Vercel CDN, a custom localStorage store manager handles cart and checkout, and API integrations connect a headless ERP system and headless CMS (Storyblok), each directly to the frontend.
4.9/5 on Google26 reviews
Many products, many search intents, no second to waste
At Verhuurwinkel.nl, visitors can arrange a silent disco rental, projector rental or karaoke set rental. They can also rent cleaning equipment, party decorations and event equipment. That breadth is commercially valuable, but it sets hard requirements: every category and every product page must answer the visitor’s question right away.
In e-commerce, load time is a conversion factor, not a detail. Research on loading behavior consistently shows that visitors drop off as a page takes longer to appear — hence the Core Web Vitals target of a Largest Contentful Paint under 2.5 seconds. A rental store that loads slowly loses its best visitors before they ever see a product.
That made the assignment twofold: a fully custom store that loads lightning-fast, with content and availability that keep growing along with the business.
“A rental store doesn’t win with more features. It wins with products that are found instantly, on a page that loads instantly.”
Headless e-commerce, built on static speed
Technology helps people choose. It doesn’t try to take center stage.
- 01
Static where possible
Astro renders most of the store as static HTML, served via the Vercel CDN. No heavy client-side shop that has to be rebuilt on every visit.
- 02
Custom store manager
A custom-built localStorage store manager keeps the cart and the checkout details locally in the browser, without shipping a heavy shop framework.
- 03
Headless through APIs
Several API integrations connect the client's ERP system — kept anonymous on purpose — and Storyblok, each directly to the frontend: a headless ERP and a headless CMS for all content.
Measuring the result with real data
Daily PageSpeed and final Search Console data show how performance changes over time. The summary card uses the previous full month; the chart compares Performance scores with organic clicks.
Measurement data active
2 of 2 sources · PageSpeed daily · GSC monthly
PageSpeed
Mobile · Aug 30- Performance
- 99
- LCP
- 2.0 s
- CLS
- 0.0
Google Search Console
Previous full month · July 2026- Clicks
- 1,656
- CTR
- 0.9%
- Impressions × 1,000
- 179
Performance and traffic
Actual values per calendar month
Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.
| Month | Performance | Clicks |
|---|---|---|
| February 2026 | No measurement | 913 |
| March 2026 | No measurement | 757 |
| April 2026 | No measurement | 1,426 |
| May 2026 | No measurement | 1,773 |
| June 2026 | No measurement | 2,696 |
| July 2026 | No measurement | 1,656 |
| August 2026 | 98.333 | No complete month |
Clicks are monthly totals from Google Search Console. The horizontal Performance line shows the average of the available mobile PageSpeed measurements for that month; once a second month is available, it becomes a trend line.
No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.
Statically fast, headless flexible and provably growing
Light technical foundation
Astro renders most pages as static HTML on the Vercel CDN; daily measurements consistently sit around 99/100 mobile Performance.
SEO grows with AI
After launch I started AI-driven SEO with my Hermes agent and skills: from just over thirty organic clicks per day to almost ninety in June, with a logical holiday dip in July and August.
Custom down to search
Fully custom-built, including a specially configured Meilisearch index: type something wrong and you still find the right rental product.
Measurements are the next layer
PageSpeed and GSC have separate roles in assessing speed and organic reach.
Ready for a clearer rental site?
Tell me what you sell or rent. I’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.
Discuss your projectPrefer email? seppe@straffesites.com