Straffe S!tes

Many products, many search intents, no second to waste

At Verhuurwinkel.nl, visitors can arrange a silent disco rental, projector rental or karaoke set rental. They can also rent cleaning equipment, party decorations and event equipment. That breadth is commercially valuable, but it sets hard requirements: every category and every product page must answer the visitor’s question right away.

Largest Contentful Paint (LCP) measures when the largest visible content element appears, not when the entire page has loaded. Google rates an LCP of 2.5 seconds or less as good at the 75th percentile (p75): at least 75% of measured page loads meet that threshold, assessed separately for mobile and desktop. This is a user experience threshold, not a universal conversion optimum. Speed can still matter commercially: in an A/B test, Vodafone reported 8% more sales with a 31% lower LCP. That is a Vodafone result, not a measured conversion gain for Verhuurwinkel.

That made the assignment twofold: a fully custom store that loads lightning-fast, with content and availability that keep growing along with the business.

“A rental store doesn’t win with more features. It wins with products that are found instantly, on a page that loads instantly.”

Proven results

  • +218%

    organic clicks per day: from an average of 28 in February–March to almost 90 in June 2026 (Google Search Console)

  • 99/100

    Mobile PageSpeed score for verhuurwinkel.nl (LCP 1.8 s, measured September 17, 2026) · CrUX LCP p75 for Chrome users: 0.7 s (September 17, 2026)

  • 1.1M

    Google impressions since the February 2026 launch, plus 10,875 organic clicks (final Search Console data through August 30, 2026)

Headless e‑commerce with a focus on speed

Technology helps people choose. It doesn’t try to take center stage.

  1. 01

    Static where possible

    Astro renders most of the store as static HTML, served via the Vercel CDN. No heavy client-side shop that has to be rebuilt on every visit.

  2. 02

    Custom store manager

    A custom-built localStorage store manager keeps the cart and the checkout details locally in the browser, without shipping a heavy shop framework.

  3. 03

    Headless through APIs

    Several API integrations connect the client's ERP system and Storyblok, each directly to the frontend: a headless ERP and a headless CMS for all content.

Measuring the result with real data

Monthly PageSpeed and final Search Console data show how performance changes over time. The summary card uses the latest measured month; the chart compares Performance scores with organic clicks.

Measurement data active

2 of 2 sources · PageSpeed monthly · GSC monthly

PageSpeed

Mobile · Sep 17
Performance
99
LCP
1.8 s
CLS
0.0

Google Search Console

August 2026 · through Aug 30
Clicks
1,654
CTR
1.0%
Impressions × 1,000
163

Performance and traffic

Actual values per calendar month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

Monthly values for Performance and traffic
MonthPerformanceClicks
February 2026≈99.5 (estimated)913
March 2026≈99.5 (estimated)757
April 2026≈99.5 (estimated)1,426
May 2026≈99.5 (estimated)1,773
June 2026≈99.5 (estimated)2,696
July 2026≈99.5 (estimated)1,656
August 2026991,654 (through Aug 30)
September 2026100No complete month

Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).

No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.

Statically fast, headless flexible and provably growing

  1. Light technical foundation

    Astro renders most pages as static HTML on the Vercel CDN; monthly measurements consistently sit around 99/100 mobile Performance.

  2. SEO grows with AI

    After launch I started AI-driven SEO with my Hermes agent and skills: from just over thirty organic clicks per day to almost ninety in June, with a logical holiday dip in July and August.

  3. Custom down to search

    Fully custom-built, including a specially configured Meilisearch index: type something wrong and you still find the right rental product.

  4. Measurements are the next layer

    PageSpeed and GSC have separate roles in assessing speed and organic reach.

Ready for a clearer rental site?

Tell me what you sell or rent. I’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.

Discuss your project

Prefer email? seppe@straffesites.com