A fast online store for rentals
We built Verhuurwinkel.nl as a fast online store where customers can easily find products and place an order. A clear interface and a strong technical SEO foundation support that experience.
4.9/5 on Google26 reviews
Many products, many search intents, no second to waste
At Verhuurwinkel.nl, visitors can arrange a silent disco rental, projector rental or karaoke set rental. They can also rent cleaning equipment, party decorations and event equipment. That breadth is commercially valuable, but it sets hard requirements: every category and every product page must answer the visitor’s question right away.
Largest Contentful Paint (LCP) measures when the largest visible content element appears, not when the entire page has loaded. Google rates an LCP of 2.5 seconds or less as good at the 75th percentile (p75). That means at least 75% of measured page loads meet the threshold, assessed separately for mobile and desktop. This is a user experience threshold, not a universal conversion optimum. Speed can still matter commercially: in an A/B test, Vodafone reported 8% more sales with a 31% lower LCP. That is a Vodafone result, not a measured conversion gain for Verhuurwinkel.
That made the assignment twofold: a fully custom online store that loads lightning-fast, with content and availability that keep growing along with the business.
“A rental store doesn’t win with more features. It wins with products that are found instantly, on a page that loads instantly.”
Proven results
+218%
organic clicks per day: from an average of 28 in February–March to almost 90 in June 2026 (Google Search Console)
99/100
Mobile PageSpeed score for verhuurwinkel.nl (LCP 1.8 s, one measurement on September 17, 2026; the panel below shows the month's best) · CrUX LCP p75 for Chrome users: 0.7 s (September 17, 2026)
1.26M
Google impressions since the February 2026 launch, plus 12,686 organic clicks (final Search Console data through September 30, 2026)
Headless e-commerce with a focus on speed
Technology helps people choose. It doesn’t try to take center stage.
It is an Astro online store with Storyblok as its headless CMS, and the products come straight from the client’s ERP.
- 01
Static where possible
Astro renders most of the store as static HTML, served via the Vercel CDN. No heavy client-side shop that has to be rebuilt on every visit.
- 02
Custom store manager
A custom-built localStorage store manager keeps the cart and the checkout details locally in the browser, without shipping a heavy shop framework.
- 03
Headless through APIs
Several API integrations connect the client's ERP system and Storyblok, each directly to the frontend: a headless ERP and a headless CMS for all content.
Measuring the result with real data
Monthly PageSpeed and final Search Console data show how performance changes over time. The summary card uses the latest measured month; the chart compares Performance scores with organic clicks.
Measurement data active
2 of 2 sources · PageSpeed monthly · GSC monthly
PageSpeed
Mobile · September 2026- Performance
- 100
- LCP
- 1.7 s
- CLS
- 0.0
Google Search Console
Previous full month · September 2026- Clicks
- 1,740
- CTR
- 1.2%
- Impressions × 1,000
- 141
Performance and traffic
Actual values per calendar month
Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).
| Month | Performance | Clicks |
|---|---|---|
| February 2026 | ≈99.5 (estimated) | 913 |
| March 2026 | ≈99.5 (estimated) | 757 |
| April 2026 | ≈99.5 (estimated) | 1,426 |
| May 2026 | ≈99.5 (estimated) | 1,773 |
| June 2026 | ≈99.5 (estimated) | 2,696 |
| July 2026 | ≈99.5 (estimated) | 1,656 |
| August 2026 | 99 | 1,725 |
| September 2026 | 100 | 1,740 |
Clicks are monthly totals from Google Search Console. Performance is the best mobile PageSpeed measurement of each month. Months before the first measurement show the estimated Performance level (average of the last two measured months, dashed line).
No invented success percentages. The reporting combines consistent PageSpeed measurements with final Search Console data and compares like-for-like periods.
Statically fast, headless flexible and provably growing
Light technical foundation
Astro renders most pages as static HTML on the Vercel CDN. The best mobile Performance score was 99 in August and 100 in September 2026.
SEO grows with AI
After launch, we started AI-driven SEO with our AI agent Hermes. Organic clicks rose from an average of 28 per day in February–March to almost 90 in June. After a summer dip in July and August, September 2026 averaged 58 a day. The numbers come from the client's Search Console. The growth coincides with that SEO work, but it is not a controlled experiment.
Custom down to search
Fully custom-built, including a specially configured Meilisearch index: type something wrong and you still find the right rental product.
Measurements are the next layer
PageSpeed tracks speed, Search Console tracks reach in Google. We follow both every month.
Ready for a clearer rental site?
Tell us what you sell or rent. We’ll give you straightforward advice on structure, technology and how to measure the results honestly over time.
Discuss your projectPrefer email? seppe@straffesites.com